MailerLite Automation Tutorial for Email List Growth📈

If you want to grow your email list on autopilot in 2025, MailerLite is one of the easiest ways to do it—and the best part is, it’s free to start.

This beginner-friendly guide shows you exactly how to set up automated email sequences using MailerLite so you can turn new subscribers into lifelong fans (or paying customers).

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✅ Step 1: Create Your Free MailerLite Account

Go to MailerLite and sign up.
They’ll ask for your website and business info. Once approved, you can start building automations right away.

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✅ Step 2: Build Your Opt-In Form

Inside MailerLite, go to Forms → Embedded Forms and create a new one.
Choose an inline form or pop-up and customize the fields + design.
Link this form to your email group (e.g., “Subscribers”).

Then embed it on your site—or use a tool like Systeme.io to collect signups through a landing page.

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✅ Step 3: Create an Automation

Go to Automations → New Automation
Trigger: “When someone subscribes to a form” → Choose your form

From here, you can:

• Send a welcome email
• Add a delay
• Send follow-up emails
• Tag subscribers based on actions

It’s all drag-and-drop and surprisingly easy.

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✅ Step 4: Write Your Welcome Series

Start with 3 simple emails:

1. Welcome + Deliver your lead magnet
2. Tell your story + what to expect
3. Introduce your favorite tools (with affiliate links)

For example:

• Systeme.io
• Frase
• My full AI toolkit

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🧠 Pro Tip:

Keep your emails short, helpful, and written like a real person.
People don’t want to be sold to—they want a reason to trust you.

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📥 Want to skip setup headaches?
Here’s a full toolkit of the tools I use to run my site and automate email growth:
👉 Download it free